ear and eye products from A.Vogel
A.Vogel: pure nature, from seed to finished product
Whether it's an earscratcher or ear drops... BB Hearing has been serving almost all audiologists in the Netherlands for years with a wide range of products. In the field of ear and eye products, the audicien can now also turn to BB Hearing for the range of A.Vogel!
And yes, you read it right: also eye products!
In the end you only want one thing. You want to be able to answer in the store the frequently asked consumer question how to remove earwax, how to safely care for and clean the ears and which products are available on the market. Similar questions exist for the eyes. Of course you have the answers ready. But the conversation with consumers can only get better now, precisely because A.Vogel is also on your shelves!
About A.Vogel
BB Hearing will start selling A.Vogel as of June 2022. The mission of the Swiss company – which has been around since 1923 – is clear: ‘We want to use our natural self-care products to help people stay healthy or become healthy again.’
A.Vogel has very high brand awareness and a large market share in the Netherlands. The products are distinguished, of course, by the origin of the plants. All the necessary plant material comes from A.Vogel's own gardens. Pure nature, in other words.
A.Vogel is not just another brand. The company explicitly seeks interaction and contact with consumers who care about their health and want to act accordingly. For example, there are beautiful private gardens and a visitor center in the Netherlands. Definitely worth a visit.
facts & figures about the market
- The most common ear complaints are earwax plugs and excessive earwax (28%).
- Itching (25%)
- Ringing in the ear (21%)
- A clogged feeling (18%)
- Impaired hearing (16%)
- 27% sometimes suffer from dry, burning or tired eyes.
- Inflamed eyes happen to 1 in 3 people a few times a year.
- 65% experience it as annoying to very annoying.
facts & figures about A.Vogel
- An average of 550,000 ear care products are sold in the Netherlands annually.
- The market is growing by 10.6% on an annual basis.
- A.Vogel is number 1 in earwax and number 1 in itching.
- The total ear care market is 5.7 million euros per year.
- A.Vogel's market share in eyes is about 45%. This makes the brand the market leader.
